10 Video Game Marketing Tactics to Level Up Your Business

The video game industry is booming. With a market size of over $400 billion globally, some estimates claim the gaming industry is bigger than movies and music combined. As gaming continually grows year over year, game developers have innovated and mastered numerous marketing tactics to attract new players while keeping their existing audiences engaged.

Even if you’re not in the gaming space, these valuable marketing lessons can be taken from the video game industry and applied to any industry. Here are 5 of the most effective video game marketing strategies that can help any business level up and boost its success…

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