How to Track Bounce Rate in Google Analytics 4 (GA4)

At its most basic level, bounce rate was intended–but failed–to measure how engaging a website is. But because it only examined single-page sessions, it quickly became possibly one of the most misunderstood metrics in web analytics. 

Initially, GA4 reports didn’t even include bounce rate, but after a lot of backlash, Google eventually relented and brought it back. However, the bounce rate we ended up with in GA4 is quite different from the bounce rate you’re used to in UA…

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