15 Most Important PPC Metrics You Should Track To Maximize ROI

“PPC ads are a key part of our clients' digital marketing strategies as they drive measurable impact toward their goals,” says Reed Emerson, Director of Strategy at Avenue Agency. In fact, PPC campaigns are known to be relatively cost-effective and drive immediate results. But with so many PPC metrics to sift through on multiple advertising platforms, it’s easy to get caught up and lose sight of the bigger picture…

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