Woodward Cider: "Our Apples Don't Fall Far From Your Table"

I created the copy for this video ad for Woodward Cider Co. to encourage people to book a tasting at their cidery.

The tagline “Our apples don’t fall far from your table” is a play on words that references the famous saying “The apple doesn’t fall far from the tree”, and it works on two levels.

Firstly, it evokes the farm-to-table concept. This fits Woodward Cider’s brand because they grow their own apples at their orchard, hence bringing the apples from their farm to your table (in the form of delicious cider).

Secondly, it plays into how Woodward Cider Co. is a family-owned business founded by three brothers on their childhood farm. The original saying “the apple doesn’t fall far from the tree” often refers to how children resemble their parents, and the Woodward brothers definitely carry on that legacy through their cider!