How To Use Customer Lifetime Value (CLV) To Set Acquisition Goals

As an agency, it’s in your best interest to keep your clients coming back month after month and year after year. Your clients are in a similar position with their own customers–except it’s your agency’s job to help them get new customers and help keep their existing ones happy. 

But many agencies (and business owners in general) prioritize customer acquisition over customer retention to the point where retention is often treated like an afterthought. Plus, including the retention value of a customer in acquisition plans can make a huge difference in the acceptable cost per acquisition…

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