How to Capitalize on Award Season with Social-First Influencer Marketing

Every year, millions of people around the world eagerly tune in to award shows like the Academy Awards, Golden Globes, Emmys, and Grammys to celebrate creative excellence in the arts and entertainment. But influencers are increasingly popping up at traditional award shows, which helps the shows target a younger generation of fans and potential fans in their most natural environment – social media – while bringing newfound relevancy to the shows.

In this article, we’ll look at how social media has changed award shows and creative ways that brands can get involved in the hype through social-first content and influencer collaborations…

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