Taylor Swift and the Power of Influence: Pop Star Meets Super Bowl Champion

It’s Taylor Swift’s world, we’re all just living in it. And it seems Taylor’s latest and greatest era is infiltrating none other than the beloved American football season. 

By now you’ve seen the memes, the butterfly-in-your-stomach-inducing touchdown footage, and read the many theories on Taylor’s alleged new romance with Kansas City Chiefs tight end Travis Kelce. But while mainstream media is focused on Taylor’s relationship status and dating history, we marketers are bewildered (but not surprised) by Miss Swift’s profound influence on pop culture, e-commerce, and the economy at large…

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