From GBP Insights to Business Profile Performance Metrics: What’s New?

In many ways, Google is the front page of the internet–especially for local businesses. It’s the first place many people turn to when they’re looking for information online, whether they want to learn more about a product or service, search for businesses nearby, or need directions to a new place.

Your clients’ Google Business Profile (GBP), formerly known as Google My Business (GMB), is an essential part of digital marketing as it determines how customers search and how their business appears across all of Google’s platforms–including the ever-important Search and Maps…

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