How To Streamline Your Agency’s Change Management Process in These Changing Times

Human beings are naturally hardwired to resist change in favor of remaining in their comfort zone. But the only way agencies become disruptors is by constantly innovating and embracing change. So how do agencies balance this dichotomy to stay nimble and adapt? Enter: change management.

Take, for example, the meteoric rise of ChatGPT. How have your agency's employees and clients responded? Likely you’ve seen a mix of opinions, with some people diving headfirst into mastering prompts and inventing strategies while others have hung back hesitantly... 

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